A well-designed website can be your greatest salesperson. Conversely, an outdated or unattractive site might drive away customers before you have a chance to connect (if they can even find it). It only takes about 50 milliseconds for your website to make an impression on your potential customers. It is vital that your website can not only be found but give clients the experience they expect. In this seminar, you will learn simple tricks to optimize your website for both search engines and users.

Topics include:

• Understand what clients want from your website
• Find out what your customers are searching for
• Create an amazing user experience on your website
• Optimize your website for search engines
• Utilize free tools to measure website success
• Learn how your website fits into your overall marketing plan